Susan G Komen for the Cure Of Breast Cancer foundation is getting more car companies (Fiat and Symbolic Motors) to participate in raising Breast Cancer awareness and funds

 The Pink Ribbon is based on the top-of-the-line 2012 Fiat 500 Lounge. Adding the Pink Ribbon package gives the buyer the option of two paint colors–silver or white–and a deep pink stripe running down the side of the car. The stripe’s 500 logo also has a pink ribbon.

Inside, the Pink Ribbon continues to use pink accents, albeit subtly. The black leather seats get pink contrast stitching and 500 logos, the floormats get pink embroidery for the 500 logo, and the leather steering wheel gets pink stitching. To top it off, Fiat throws out the 500’s standard black key fob and gives the Pink Ribbon model a white fob with–you guessed it–a pink ribbon painted on the front.

Including destination fees, pricing for the Pink Ribbon will start at $22,500, which is about $2500 more over the cost of a 500 Lounge, but only $300 more than if you ordered similar content as stand-alone options. That isn’t bad, but the biggest hallmark of the Pink Ribbon comes from Fiat: the company will donate $1000 to the Breast Cancer Research Foundation for each car sold, and has committed to donating at least $50,000 to the organization.

Fiat will make 250 Pink Ribbon editions http://www.fiatusa.com/en/pinkribbon/exterior/ and
http://wot.motortrend.com/the-2012-fiat-500-pink-ribbon-gives-back-to-charity-121015.html#ixzz1brYzgZEM

Passion Pink” Continental GT is probably the most important. Some of the proceeds from the car’s sale will go to the Susan G. Komen for the Cure non-for-profit to further breast cancer research.

The Passon Pink GT is allegedly bespoke, and has been commissioned by Bentley San Diego– through Bentley’s own in-house customization program, no less — to help increase awareness for the Susan G. Komen for the Cure, San Diego.

To announce the car, Bentley San Diego and Susan G. Komen for the Cure’s San Diego chapter have teamed up to throw “a night out in pink” this Friday, October 28 at the W Hotel. The streets will be lined with Bentleys, pink cocktails and hors d’oeuvres, and a pink carpet for guests to walk upon entering the venue. Charles Koll Jewelers will also be unveiling a new line of Komen-inspired jewelry, and the beer will be provided by Green Flash Brewing Company, owned by breast cancer survivor Lisa Hinkley.

“This is an event you absolutely don’t want to miss. While this car is stunning, it is going to save lives with the money that is raised and there is nothing more beautiful than that,” said Laura Farmer Sherman, the executive director of Susan G. Komen for the Cure, San Diego and a breast cancer survivor.

The 2012 Bentley Continental GT is powered by a twin-turbocharged 6.0-liter W-12 making 567 hp and 516 lb-ft of torque. The standard GT retails for $192,495 including destination charges, and it’s expected that the “Passion Pink” car will fetch a fair bit more. However, tickets for this Friday’s event only cost $20.

Symbolic Motors of La Jolla, California, has commissioned the only factory-built "Passion Pink" 2012 Bentley GT in the World. The New GT is being produced to contribute awareness of the Susan G. Komen
Foundation for the Cure. This vehicle's code name is "Cure". Royal Families and Celebrities over the years have commissioned special edition vehicles through a bespoke design division of Bentley Motors, located at the factory in Crewe, England where all Bentley's are born. The design studio caters to Bentley VIP's and offers exclusive services to meet the imaginations of these high profile clients. This Bentley is being offered for sale with a portion of the proceeds going to the Foundation. Please join us in our efforts to raise awareness and contribute to the cause."
Those of you who like such machines and are looking for something quite different, need look no further. It might take a gentleman of strong confidence to drive such a car in public, or perhaps it might be the perfect gift for the lovely lady who simply has everything... everything that is except a Pink Bentley. Here is your chance, to beat Paris Hilton or Lady Gaga to the table and own something to make both jealous enough to breathe fire while helping a worthwhile cause all at the same time.

http://symboliclajolla.blogspot.com/ for the source of the commisioning (great company that I've featured several times here for their incredible annual open house, and the amazing showroom, plus the personal cars of Bill Noon, company pres http://justacarguy.blogspot.com/search/label/Symbolic%20Motors )

http://wot.motortrend.com/bentley-san-diego-commissions-pink-continental-gt-for-susan-g-komen-for-the-cure-128519.html and
http://www.komensandiego.org/get-involved/komen-activities/the-new-passion-pink.html

In 2007 they had a special Mustang made http://justacarguy.blogspot.com/2007/03/ford-makes-special-edition-mustang-to.html