Individuality redifined, from Skinz Wraps, Epson printers, and Avery

Epson America, Avery and SkinzWraps combined efforts to produce and display the world's most expensive car ever wrapped. A Bugatti Veyron worth an estimated $1.7 million at SEMA 2010

The custom wrap was designed, printed and applied by SkinzWraps using an Epson Stylusآ® Pro GS6000 printer and Avery MPI 1005 Supercast media. A total of seven days were required to complete the design, print the wrap and apply it to the car. At the conclusion of the show, the car was transformed quickly and easily back to its original design.

"Epson is extremely excited to work with Avery and SkinzWraps to unveil what's surely the most prestigious and high-priced automobile ever to be wrapped," said Reed Hecht, product manager, Epson America, Inc. "In the world of engineering, there aren't many vehicles that underscore the winning combination of style, performance, beauty, and speed like a Bugatti Veyron. These are characteristics that Epson shares and pursues with passion when it comes to engineering the world's most incredible ink jet printing technologies, so we're very proud to demonstrate those accomplishments in such a unique way."

The Bugatti Veyron is the most expensive and fastest sports car in the world and hailed by many as the greatest automobile ever made. This exotic two-passenger car is powered by a quad-turbocharged, 8-liter, 16-cylinder engine that produces 1,001 horsepower. The Veyron's powerful engine and 7-speed transmission with AWD enables it to achieve a top speed of 253 mph, a speed it can maintain up to 12 minutes before consuming all of its fuel.

"Designing and applying a wrap to an automotive masterpiece like the Bugatti Veyron requires the ultimate degree of skill and concentration, the right materials and of course the best printing technology imaginable," said Peter Salaverry, CEO, SkinzWraps. "The Epson Stylus Pro GS6000 produces images with rich, vibrant colors, smooth tones, and deep blacks with amazing shadow details. Combine all of that with the amazing quality and durability of Avery's adhesive backed vinyl and you get a solution that's worthy of being featured on a Bugatti Veyron or any job that requires the best of the best."

Epson America, Inc. is a leading provider of an extensive range of printers, 3LCD projectors, scanners and point-of-service printers

Avery produces quality and durable adhesive backed vinyl, MPI 1005 Supercast Series, a line of next generation conformable cast vinyl films. Supercast films feature enhanced conformability and stay down over complex curves and rivets with no tenting or lifting – a new option that is ideal for vehicle wraps, fleet graphics and architectural applications.

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